Building a digital product should not require a six-figure budget or a six-month wait. Yet that is exactly what most founders face when they start asking for quotes. Development agencies bill for office space, account management and layers of project overhead that have nothing to do with your product. Hiring engineers directly means salaries, National Insurance and the very real risk that your first hire leaves before the product ships.
The cost of building software has changed. The way most studios price it has not.
What We Build
We build real, functional digital products for founders who need to move quickly without overspending. That includes full SaaS products, AI-powered applications, customer portals, internal tools and MVP prototypes ready for user testing or a funding conversation.
AI-Powered Web Apps
Custom applications with AI at the core: chatbots, content generators, recommendation engines and smart automation built into your product.
SaaS Products
Full multi-page products with user authentication, dashboards, subscription billing and everything else a real SaaS needs to function.
Customer Portals
Branded client-facing portals where your customers can log in, manage their account, access resources and interact with your service.
Internal Tools
Custom dashboards and admin interfaces that replace spreadsheets and clunky off-the-shelf software with something built around your workflow.
MVP Prototypes
Clickable, functional prototypes that validate your idea with real users before you commit to a full build. Ideal before raising a funding round.
API Integrations
Connect your product to third-party services: payment providers, CRMs, analytics platforms, AI models and anything else your stack relies on.
Who This Is For
You will recognise yourself in at least one of these:
- ✓Non-technical founders with a validated idea and no in-house engineers
- ✓Early-stage startups needing a working MVP before their first funding round
- ✓Solo operators building a SaaS product alongside their day job
- ✓Coaches and consultants who want to automate client onboarding or delivery
- ✓Businesses looking to add AI features to an existing product or workflow
- ✓Anyone who has been quoted £20,000 by an agency and nearly choked
The Real Cost of Building a Product
A junior developer in the UK costs between £35,000 and £50,000 per year before employer's National Insurance, equipment and management overhead. A mid-level full-stack engineer sits closer to £55,000 to £75,000. That assumes you can find one, hire them quickly and retain them once they are good enough to leave.
Agency quotes are not much more reassuring. A basic SaaS MVP from a traditional studio typically runs between £15,000 and £50,000, with delivery timelines of four to six months. A significant portion of that cost is not engineering: it is account management, discovery workshops, proposal writing and the margin on top of a contractor rate.
Why We Can Price the Way We Do
The honest answer is AI. Not as a buzzword and not as a replacement for engineering judgment, but as a genuine productivity multiplier embedded across our entire workflow.
We use AI tools at every stage of a build: generating and refining UI components, scaffolding backend logic, writing and reviewing tests, producing documentation and accelerating the repetitive parts of development that used to eat days of billable time. Tasks that once took a week now take hours. Code that required two engineers to review can be audited and iterated on in a fraction of the time.
This does not mean the work is automated. Architecture decisions, product thinking, technical trade-offs and quality control remain entirely human. What changes is how quickly we move through the execution. A lean team using the right AI tooling can out-pace a larger agency team operating on traditional workflows, and do it at a cost structure that reflects that efficiency rather than inflating it.
We pass that directly to you. No agency markup. No overhead padding. Just the actual cost of building your product well.
How We Work
Every build follows a clear process. No surprises, no scope creep and no invoices you did not see coming.
Discovery
We dig into your idea, your users and your goals. We ask the questions a good technical co-founder would ask before writing a single line of code.
Scoping
We map out the MVP together: what goes in, what can wait and what the finished product actually needs to do. Then we give you a clear, fixed quote.
Design
Wireframes and a full UI built around your brand. You see exactly what you are getting before we build anything.
Build
We develop the product using modern tools: Next.js, React, Supabase, Stripe and AI APIs. Fast, clean and built to scale.
Review
You test the product in a staging environment. We refine, fix and iterate until it is right.
Launch and Handover
Deployed, documented and fully yours. We hand over the codebase, walk you through the setup and stay available for any questions after go-live.
What You Get at the End
Full ownership of the codebase. Clean, documented and built on a stack a future developer can pick up without a painful handover. You are not locked in. If you scale and want to bring engineering in-house, the code is yours to take.
Fixed pricing means the number we quote is the number you pay. The scope drives the cost, and any change to scope is discussed before work begins, not discovered on the final invoice.
Ready to Build?
If you have an idea for a SaaS product, AI application or web tool and want to move without burning your runway on agency fees, tell us what you are building. We will scope it, price it honestly and get it live.
Let's Build Your Product
Tell us what you are building. We will scope it, price it and get you live faster than you think.